Using the PESTEL Model to Analyze the Impact of the Normalized Epidemic on Enshi's Tourism Industry

Abstract

: Since the normalization of epidemic prevention and control, with the joint efforts of various departments at all levels, the overall situation of epidemic prevention and control in Enshi has been stable. In May 2022, the Ministry of Culture and Tourism issued a "circuit breaker" mechanism for inter-provincial tourism; in June 2022, the Hubei Provincial Department of Culture and Tourism issued documents related to the resumption of inter-provincial tourism, bringing hope for the recovery of Enshi's tourism industry. In this context, this paper will use the PESTEL model to analyze the macro environment of Enshi's tourism industry from the six aspects of politics, economy, social culture, technology, environment and law, explore the current situation of Enshi's tourism development, and put forward feasible development suggestions.