EFEKTIFITAS PROMOSI DAN HARGA TERHADAP MINAT BELI ONLINE PADA GRABFOOD DI JAKARTA

Abstract

- The lifestyle of people in big cities like Jakarta in fulfilling their appetite for food and drink has become a habit in their daily life. They want convenience in finding food and drinks, that's why in the millennial era everything is easy with the use of applications, one of which is Grabfood. The presence of a market place system makes it easier for consumers to be able to find and order the food and drinks they want. Grabfood is of course not the only application that makes it easy to find and order various foods and drinks, but there are other applications such as Gofood, Shopeefood and so on. This is where promotion is needed and of course