Online Content Trading: Sharing Mart System and Auction Experiments

2010 IEEE International Conference on Communications Workshops Pub Date : 2010-05-23 DOI:10.1109/ICCW.2010.5503928

Hazer Inaltekin, N. E. Ozgencil, Hao Xu, M. Chiang, H. Poor

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引用次数: 5

Abstract

This paper introduces an operational monetary system, the Sharing Mart system, for online content trading, and discusses what it can do with a toy experiment. Sharing Mart is a virtual-money-based file sharing system in which different digital rights (e.g., view only, download and resell rights) of various file types (e.g., video, audio, graphics and documents) can be traded by means of different transaction styles (e.g., marked price transactions and S-Mart auctions). Sharing Mart is the content equivalent of stock exchange markets, eBay and Amazon. The fully operational version has been used by 250 students in the School of Engineering and Applied Science at Princeton University. After a quick introduction to Sharing Mart, its capabilities as a testbed are illustrated by means of a multiple-winner content auction experiment. Empirical data indicate that revenue earned by selling content and probability of winning an auction are maximized as seller/buyer strategies approach the Nash equilibrium. Content sellers and buyers lacking of strategic thinking lead to revenue reductions and reductions in the success rate to win an auction, respectively.

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网上内容交易:共享市场系统与拍卖实验

本文介绍了一种用于在线内容交易的可操作货币系统——共享市场系统，并通过一个玩具实验讨论了它的功能。共享商城是一种基于虚拟货币的文件共享系统，通过不同的交易方式(例如标价交易和S-Mart拍卖)，可以对各种文件类型(例如视频、音频、图形和文档)的不同数字权利(例如仅供查看、下载和转售权利)进行交易。分享市场是股票交易市场、eBay和亚马逊的内容等价物。普林斯顿大学工程与应用科学学院的250名学生已经使用了完全可操作的版本。在快速介绍了Sharing Mart之后，通过多赢家内容拍卖实验说明了它作为测试平台的功能。经验数据表明，当卖家/买家策略接近纳什均衡时，通过出售内容获得的收入和赢得拍卖的概率会最大化。缺乏战略思维的内容卖家和买家分别导致收入减少和拍卖成功率降低。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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2010 IEEE International Conference on Communications Workshops

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