INFLUENCE OF INTANGIBLE ASSETS ON THE COST OF THE COMPANY

Abstract

advertisement came where the person dwells, thereby returning to a physical state. The advertisement returned to become “digital” in order to stir the “living person” and then to take it back to digital environment. Technologically, it looks like this: the advertiser enters the real physical environment according to the principle “here and now”, he creates digital environment there and connects to the person with the help of the gadget, ensuring advertising and marketing tasks for accessing innovative products to the market. Conclusion: in the digital age, the communicative model of promoting the innovations implies the interpenetration and merging of real and digital reality two parallel worlds in which modern man exists.