Study on the impact of secondhand house online information on consumers' online viewing

Abstract

[Objective] This study aims to explore the influence of on-line second-hand housing online attention, distance to subway and length of construction on the offline viewing of second-hand houses by consumers, and provide guidance for the second-hand housing marketing of real estate agen cy websites. [Method] Based on the data of second-hand house in 2505 Beijing and 2343 Chengdu areas in Chain House, the linear regression model combined with behavioral decision-making theory was used to verify the online attention, the distance to the subway and the construction time. Impact. [Conclusion] The second-hand housing online second-hand housing online attention to the distance to the subway and the length of construction will have a significant impact on consumer choice offline showings. Therefore, the real estate agency website in the display of second-hand housing information should try to show such information to attract consumers offline view second-hand housing listings.