Peningkatan Kepuasan Konsumen Melalui Penggunaan E-Commerce

Abstract

Shopping through e-commerce has made it easier for buyers who are busy and do not have the time to go shopping for items that are sought or needed and certainly save time and effort and are easier, more practical, easy to find, the information provided is more detailed and usually the prices offered are more affordable even cheaper than the prices on the market. This study aims to find out more about the influence of e-commerce on consumer satisfaction in small and medium businesses. This research was conducted by giving questionnaires to 45 respondents. Data were processed and analyzed using simple linear regression to find out the relationship between variables X and Y with the help of SPSS Version 20. Based on the results and discussion, it can be concluded that there is a positive relationship and significant influence between e-commerce variables and customer satisfaction. This is evidenced by the correlation rate between e-commerce and customer satisfaction is 0.568 which means it has a positive relationship, while the results of testing the hypothesis obtained by t count of 5.50 and t table of 1.681, this means that t count > t table , then Ha is accepted and Ho refused. So it can be concluded that there is a significant influence between e-commerce and customer satisfaction. This means that the use of good and professional e-commerce can increase customer satisfaction..