EXPLORING TOURIST RESPONSE TO FRIENDLY ENVIRONMENTAL DESIGN AND PERCEIVED VALUE ON TOURIST VISITATION INTENTION OF ADULT-CHILDREN TRAVELING WITH THEIR PARENTS

Abstract

The purpose of this study is to explore the travel decision-making of a specific type of traveler, adultchildren, and their aged parents. The study examines the impact of an age-friendly environment and perceived value on the tourist’s travel intention. The results show that in addition to the significant impact of perceived value on tourism intentions, age-friendly environmental design has also been confirmed to play a mediating role between the above two dimensions. This phenomenon indicates that good age-friendly environmental design is indeed a key factor in adult-child and parent travel decision-making.