THE ROLE OF SOCIOLOGICAL RESEARCH IN THE MANAGEMENT OF SUSTAINABLE DEVELOPMENT OF GASTRONOMIC TOURISM

Svetlana Zyukina, I. Ignat'eva
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Abstract

The article gives the concept of  sustainable gastronomic tourism as  an indicator of  the quality of  life of  society and individuals, analyzes the factors of social management in the development of gastronomic tourism in the form of a generalization through the aspect of social management. The criteria for personnel readiness of  service and hospitality enterprises are determined and its interdisciplinarity is  demonstrated as  a qualitative indicator of the level of service. Successful projects of personnel readiness are demonstrated, which are an important factor in the development of gastronomic tourism development management. The principle of creating tourist flows is singled out and their categorization is determined. The subject of sociology of management  is  analyzed — the study of  the motivation of  tourists, their satisfaction, the expansion of  emotional experience, the impact of moti-vation on the views and values of tourists. The role of sociological research in managing the development of gastronomic tourism, taking into account the  goals of  sustainable development and ESG indicators, including through human resource management as  a new form of  labor organization, is shown.
社会学研究在美食旅游可持续发展管理中的作用
本文将可持续美食旅游的概念作为社会和个人生活质量的指标,通过社会管理的角度,以概括的形式分析了影响美食旅游发展的社会管理因素。确定了服务和接待企业的人员准备标准,并将其跨学科性证明为服务水平的定性指标。人员准备是美食旅游开发管理发展的重要因素。提出了形成旅游流的原则,并对其进行了分类。分析了管理社会学的主题——旅游者的动机、旅游者的满意度、情感体验的扩展、动机对旅游者观点和价值观的影响。社会学研究在管理美食旅游发展中的作用,考虑到可持续发展的目标和ESG指标,包括通过人力资源管理作为一种新的劳动组织形式,显示。
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