Brand Experience in Education

Abstract

Education is one of the non-profit organization, but lately education is one of good business and deserved to be developed into profit orgnization. This pheomenon is proven with the development of many famous and branded school in Semarang, Indonesia such as Dominico, Loyola, Hidayatullah, Marsudirini, Nasima, etc. Therefore. there are many people who organize private school individually as a business; so, the objective of school has been moved from non-profit oriented to profit oriented.Because of the number of schools in Semarang City, the competition between schools to get customers is very difficult. There are so many effort conducted by the school management to get customers for example make an advertisement, education fair, promotion, etc. Based on the advertisement, promotion and every influence from school management to customers, it will make customers choose a school they like. Based on the above problem, the researcher wants to make a research regarding with the brand experience in education. The objective of this research is to find the brand experience for education customers.