Research on Establishing Rapid Response Mechanism of Network Public Opinions in Colleges and Universities

Abstract

The prominent contradiction between the diversity, dispersion, burstiness, creativity of the university network public opinion content, and the current sluggish, backward response mechanism, brings challenges to ideological and political education in colleges and universities, which is not conducive to the formation of correct world outlook, outlook on life and values of college students. Under the guidance of advanced thoughts and culture, we use innovative means to unify and coordinate various resources on campus, propose an implementation plan of the three-in-one network public opinion rapid response mechanism including hierarchical monitoring and reporting system, rapid emergency response mechanism and offline communication and education. It is of great significance to strengthen the construction of network team, consolidate the multi-department cooperation, improve the timeliness of ideological and political education and promote the self-education of college students. Introduction At present, colleges and universities always have a excellent campus network, which has information distribution, campus communication and other functions, and has been an online platform where college students can freely comment, express their opinions. Furthermore, it has profoundly affect the interpersonal communication and thinking mode in study and life of college students nowadays. It is precisely because of this new media that some major events and emergencies at home and abroad usually appear in the latest form and at the fastest speed, which would arouse wide attention of college students, form a large number of discussions and continue fermentation. Once these discussions and opinions finally form a clear attitude and be widely concerned, university network public opinions would be formed. As we all know, the Internet is a double-edged sword. It is not only an important channel for college teachers and students to obtain information and exchange ideas, but also one of the best channels for all kinds of negative information dissemination in colleges and universities, as well as a hotbed of all kinds of harmful public opinions. Therefore, it not only brings great positive benefits to colleges and universities, but also has an adverse impact on the physical and mental health of college students and the stability of schools and society. It will also become the main battlefield of ideological and political work and national security work in colleges and universities. Existing Problems of Current Response Mechanism Colleges and universities are the "barometer" of national political stability and social harmony. There is no doubt about the importance of ideological education of network public opinion subject in colleges and universities. Through questionnaire survey and big data analysis of campus BBS, the formation process of network public opinion of colleges and universities can be summarized as follows: Firstly, some hot issues triggered the response and discussion of college students. Secondly, these ideas, ideas and opinions gradually become consistent after various contests, and exert International Conference on Advanced Education, Management and Humanities (AEMH 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 352