Simulation of Advertising Activity in Tourist Business

Abstract

Advertising budgets of large corporations are measured in hundreds of millions and even billions of dollars, and advertisers require reliable evidence of their justification. Since the main purpose of production activities is profit, all aspects of the company's activities, including advertising, should contribute to achieving this goal.So, advertising, which at the beginning of its existence was seen as the necessary costs for informing buyers, now acquires the functions of a profit generator. Scientists began to study the effectiveness of advertising, analyzing the relationship between profit and advertising costs [2].It is very important that advertising reaches potential consumers and does not cover an audience that will not buy products [3]. In addition, it is important to optimize the distribution of the company's advertising budget in order to maximize the reach of the target audience. Targeting (targeted advertising) - the marketing mechanism used to address this issue.