Exhibición en cines: ventanas y porcentajes en el laboratorio covid

Abstract

The pandemic due to Covid has severely affected the film industry. Starting from production (affecting shooting), going through distribution (delaying releases) and ending with the cinema exhibition (decrease in spectators), changing the business scheme definitively. One of the most affected variables is the time that passes from the release of the film in theatres until it is available in another media. This variable is called the theatrical windows release. This article firstly presents the main components of the business, introducing some economic keys of the exhibition, in order to build a story of the history of the theatrical window, how it has been affected over time and the relevance it has in the market.