BLOGS AS NEW MEANS IN MODERN COMMUNICATION

Abstract

The information scope of the last decade has been realized in the integration of various ways of communication into interactive information networks. Combining texts, images, symbols and sounds in one system in a global network and providing accessible and inexpensive access, dramatically changes the nature of social communication. The history of journalism has its stages of development: from ancient to modern forms, from signs to modern information technologies. If the previous centuries are properly described and analyzed by the researchers, the new means of communication require more study. The proposed study attempts to analyze blogs as new means in modern communication. Blogging is somewhat different from journalism in its predominant communicative function, which in traditional media is only available live on radio and television, but information is often censored by a moderator, an editor, who determines who to broadcast and when to do it. The study focuses on whether a blog is a form of new journalism or a new journalistic genre that has entered mass communication. The article as an applied aspect considers ten most popular Ukrainian bloggers on Instagram based on the results of the analysis of online publications. It is concluded that the blogs are powerful producers of information and, as a consequence, correlators of network information flows. Blogging and journalism are two types of mass information and communication activities, between which there are common and different, but both types have a moral responsibility for the content. The websites and social networks systematically provide rankings of the most popular blogs. In such cases, the authors, their age, number of subscribers, topics and a short history of the author are shown, and details of the private life of bloggers are usually displayed. It attracts the attention of the consumer of information.