Analysis of the Influence of Mobile Payment onConsumer Behavior

Abstract

Based on the survey data of 652 samples from 13 provinces in China, this paper analyzes the influence of mobile payment on consumers' consumption behavior and finds that mobile payment stimulates consumers' consumption quantity and willingness to consume luxury goods. The impact of the change of payment methods on consumers' consumption behavior has age and region characteristics. Mobile credit payment induces irrational consumption of the youth. The government should not only support consumers to use new and convenient payment methods, but also guide them to avoid risks of irrational consumption brought by new payment methods.