Merchant adoption of mobile payment systems

N. Mallat, V. Tuunainen
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引用次数: 57

Abstract

Wide enough acceptance and adoption of mobile payment technologies and systems is a prerequisite for consumer adoption of many, if not most, mobile commerce services. Based on the innovation diffusion theory of Rogers (1995) we present results from two, concurrent sets of empirical data on merchant adoption of mobile payment systems. In addition to the potential advantages of mobile payments we also identified several barriers to their adoption, most clearly in four categories: relative advantage, compatibility, complexity and costs.
商户采用移动支付系统
足够广泛地接受和采用移动支付技术和系统是消费者接受许多(如果不是大多数的话)移动商务服务的先决条件。基于Rogers(1995)的创新扩散理论,我们提出了两组关于商家采用移动支付系统的并行经验数据的结果。除了移动支付的潜在优势外,我们还发现了一些阻碍其普及的障碍,最明显的有四个方面:相对优势、兼容性、复杂性和成本。
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