Design and Implementation of Marketing Management System for Real Estate Enterprises Based on Internet

Abstract

It is a common problem for the every property sales enterprise that how to improve customer service satisfaction and enterprise sales performance by the information means. We design a kind of sale management system based on B/S architecture, which includes the estate management, building management, customer management, and sales management. In addition, least squares support vector machine is used to forcast real estate price. The system verification and testing solution are discussed. At present, the real estate enterprise sales management system has been running, from the actual operation situation, the system has a significant effect in improving the efficiency of sales management and sales performance.