{"title":"Word-of-Mouth: Von Mund-zu-Mund-Propaganda zu viralem Marketing","authors":"Konstantin Ripperger, Markus Appel","doi":"10.1007/978-3-662-58695-2_15","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":385336,"journal":{"name":"Die Psychologie des Postfaktischen: Über Fake News, „Lügenpresse“, Clickbait & Co.","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Die Psychologie des Postfaktischen: Über Fake News, „Lügenpresse“, Clickbait & Co.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-662-58695-2_15","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}