A Study on the Success Factors of Product Innovation in a Firm

Abstract

Purpose: The purpose of this study is to investigate the success factors that could improve the product innovation in a firm.Design/Methodology/Approach: This paper posits a model of the relationship between process improvement factors and total quality management (TQM) culture towards product innovation.Findings: TQM culture and process improvement factor positively impact towards product innovation in a firm.Research Limitations/Implications: The paper focuses on the level of product innovation development without taking into consideration the time since adoption.Practical Implications: The ability to design quality into products leads to higher levels of strategic production innovation.Originality/Value: The paper explores the relationship between the factors of TQM culture management and process improvement with product innovation. Further work is needed to test whether TQM and process improvement will effect on product innovation is different for radical and incremental products, and for other innovation outcomes.