Mediation Role of Revenue Management Practices on the Linkage between Hotel Determinants and Financial Performance of Hotels in Kenya

Abstract

The study aimed at investigating the mediation role of revenue management (RM) practices on the linkage between the internal and external hotel determinants and the financial performance of hotels in Kenya. The study used a quantitative approach adopted a cross-sectional survey research design. The study sampled 225 revenue managers from all-star-rated hotels in Kenya. Data were collected by use of a questionnaire. The findings revealed that, there was evidence of RM practice in hotels (M = 2.44, SD = 0.671) and that the application of RM has some impacts on the financial performance of hotels (M = 3.35, SD = 1.05). Further, the finding revealed a direct relationship between internal and external hotel determinants and financial performance of hotels (R = 0.457, Sig.