Audience Research on Media-enterprise Cooperation Products of Knowledge Graph

Abstract

Under the wave of digital economy, knowledge graph, as an important underlying technology, with its broad application scenarios and powerful capabilities of semantic expression, storage and reasoning, provides an effective solution for knowledge-based organisation and intelligent application of data in the Internet era. In recent years, the technical maturity of domestic knowledge graph suppliers has generally improved, the penetration of knowledge graph in the financial industry has been rising, and the market competition for financial knowledge graph products has become increasingly fierce. If financial knowledge graph brands still stick to their original clientele and channels, their profit margins will be continuously squeezed. Therefore, in the future, financial knowledge graph should not only deepen the brand competitiveness in the B2B market, but should also enhance their brand image and brand awareness in the B2C market, which means to feed the B2B market by stimulating the B2C market, so as to ultimately achieve performance growth.