PSYCHOLOGICAL DETERMINANTS OF TOURIST DEMANDS IN THE FUTURE TOURISM

Abstract

Psychological explanation of consumer behaviour is mostly focused on the research of individual behaviour. In this case, psychology studies internal (interpersonal) variables related to the mental state and personality characteristics of individuals. Since it is impossible to directly analyse processes that take place in man, psychology uses the methods and techniques of direct reasoning. Psychology has made a significant contribution in the explanation of the motives and behaviour of tourists as consumers. This is especially true for motivational research which has provided the most complete answer to the question of why consumers behave the way they do when buying products and services. Personality characteristics are the subject of psychological research of consumer behaviour; attitudes, evaluations and emotions of individuals represent an essential component of the thought structure of individuals. The paper will consider various psychological determinants from the aspect of their influence on the present tourist demand as well as on the tourist demand in some future period.