{"title":"The Film Poster and Song Booklet for Zerqa (1969)","authors":"Petiwala","doi":"10.2979/filmhistory.32.3.11","DOIUrl":null,"url":null,"abstract":"ABSTRACT:In recent years, the film poster has taken center stage in South Asian cinema studies and in the contemporary nostalgia-driven popular imagination. In analyzing Lollywood film Zerqa's (1969) song booklet and its art direction, this commentary reveals the merits of deliberating upon other mass-produced cinematic ephemera—especially publicity materials—in conjunction with or in the absence of the film text.","PeriodicalId":426632,"journal":{"name":"Film History: An International Journal","volume":"10 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Film History: An International Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2979/filmhistory.32.3.11","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT:In recent years, the film poster has taken center stage in South Asian cinema studies and in the contemporary nostalgia-driven popular imagination. In analyzing Lollywood film Zerqa's (1969) song booklet and its art direction, this commentary reveals the merits of deliberating upon other mass-produced cinematic ephemera—especially publicity materials—in conjunction with or in the absence of the film text.