Cultural Values as Strategic Support to Organizational Sustainability in Times of Pandemic

Abstract

The presentation of the COVID-19 pandemic in 2020 has led all organizations worldwide to rethink their strategies and even the products and services they offered, with the aim of surviving and overcoming the economic and social difficulties that guarantee their permanence in the market. The practices framed in the Sustainable Development Goals are more current than ever, given the need to respond to the demands imposed by healthcare, while humanity's battle against the virus is taking place. This chapter details the results found in a case study investigation in a Colombian organization of the textile sector that accesses the national and international market. Its objective was to determine the values of the culture that have guided the management of the company during the COVID-19 pandemic, allowing them to achieve economic and social sustainability. It was evident that values such as solidarity promoted by the founder and integrated into the organizational culture have directed the management of the company in times of pandemic, avoiding the dismissal of its workers.