Organizational Culture at Starbucks

JCDA Pub Date : 2020-05-20 DOI:10.32535/jcda.v3i2.808
Sin Yan Goh, D. Kee, Qing Er Ooi, Jia Jie Boo, Peipei Chen, Asla Alosaimi, Megha Ghansal
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引用次数: 9

Abstract

The importance of organizational culture has always been the subject of organizational success. Organizational culture has captured the attention of academic scholars. Organizational culture plays an important role for an organization to build its branding. Organizational culture can be used as a powerful engine of competitive advantage and thus allow an organization to integrate its culture and branding to produce phenomenal results. A good organizational culture will result in a strong brand. The paper presents the organizational culture in Starbucks, an American coffee company. As a brand of 48 years, Starbucks has successfully instilled their cultures especially their shared values to employees. This move enables Starbucks to be one of the most successful brands in the century. This paper also investigates the reasons behind its success as well as the relationship between them.
星巴克的组织文化
组织文化的重要性一直是组织成功的主题。组织文化已经引起了学术学者的关注。组织文化对组织品牌建设起着重要的作用。组织文化可以作为竞争优势的强大引擎,从而使组织能够将其文化与品牌相结合,从而产生惊人的结果。良好的组织文化会造就一个强大的品牌。本文介绍了美国咖啡公司星巴克的组织文化。作为一个拥有48年历史的品牌,星巴克已经成功地向员工灌输了他们的文化,尤其是他们共同的价值观。这一举措使星巴克成为本世纪最成功的品牌之一。本文还探讨了其成功的原因以及两者之间的关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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