Optimalisasi Promosi Taman Baca Pujakesuma Melalui Media Sosial Facebook

Abstract

One of the important things that can be done as a form of library development is by promoting library promotion which is useful for attracting the interest of users and the library is also useful for capturing user interest in terms of improving the quality of service with developments. Currently, promoting libraries through social media is commonplace. promotion with social media is the right step, considering that almost everyone without age differences uses social media to obtain information. Promotion in this case is by using social media in the form of Facebook chosen by the Puja Kesuma Reading Center as a form of disseminating information about services, collections, and other important information about Pujakesuma Reading Gardens which is useful in terms of bringing libraries and users closer together virtually This research is unique in knowing library promotion strategy through Facebook in an effort to build the image of the library at the Medan City Regional Library and Ann. The method used in this research is a descriptive qualitative research method with a library approach. The aim of this research is to determine the extent to which the use of social media and service quality at the Pujakesuma Reading Gardens in Medan City. This research uses descriptive qualitative methods. The type of data used in this research is Primary and Secondary data. Keywords: Library Promotion, Social Media, Reading Gardens