Understanding Individuals' Behavior Under Uncertainty

Amalia N. Duțu
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Abstract

An economic crisis is an uncertain situation with negative economic evolutions like unemployment, inflation rate increase, freezing or decreasing of the wages, purchasing power decrease, etc. All of these represent economic shocks. The individual well-being is determined by many things like level, secure income, job stability, health, social relationships, and economic household security. In order to understand How and Why people behave in certain patterns in such an uncertain situation, a comprehensive analysis of situational consequences should be considered. All of these dimensions of analysis are correlated in some way and explain the consumers' behavior alteration during turbulent times. History's crises showed surviving companies were those characterized by high-speed reaction, strategic flexibility and a very good understanding of market mood. Thus, this chapter explains the consumer's behavior change in recession conditions and the panic mechanism that shapes people reactions in such conditions.
理解不确定性下的个体行为
经济危机是一种不确定的情况,具有负面的经济演变,如失业,通货膨胀率上升,工资冻结或减少,购买力下降等。所有这些都代表着经济冲击。个人的幸福是由许多因素决定的,比如水平、稳定的收入、稳定的工作、健康、社会关系和经济家庭安全。为了理解人们在这种不确定的情况下如何以及为什么会以某种模式行事,应该考虑对情景后果进行全面分析。所有这些维度的分析都以某种方式相互关联,并解释了消费者在动荡时期的行为改变。历史上的危机表明,幸存下来的公司都具有快速反应、战略灵活性和对市场情绪非常了解的特点。因此,本章解释了消费者在衰退条件下的行为变化,以及在这种情况下形成人们反应的恐慌机制。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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