Canvas Business Model Marketer Village, Tunjungmuli Purbalingga

Abstract

Mapping the business model with the Business Model Canvas approach carried out on the nine-block elements, including customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structures, in general, is said to be quite good. Some existing business models can fulfill the nine-building block elements of the Business Model Canvas. Based on the evaluation results using SWOT analysis to the nine-building block elements on this Business Model regarding strengths and weaknesses, opportunities, and threats owned by Marketer Village, it generates a strategy conclusion as the recommendation for Marketer Village management so that it can improve the existing business models. Of the nine-building block elements in the existing Business Model Canvas, researchers recommend additions aimed at several building blocks, namely Value Propositions, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.