Urban Tourism Product Development Based on Multi-objective Optimization

Abstract

The condition of urban tourism development, including the urban tourism resources, accessibility, visitor perceptions, cognitions, market segmentation, market demand and market competitors are analyzed. Then based on the current status of the development of urban tourism, the urban tourism product development and makes systematic study of each category is classified so as to arrive at the general idea of urban tourism product development. Qingdao urban tourism product development is selected as an example to analyze the condition of Qingdao urban tourism product development, and based on the current status and questions of Qingdao urban tourism product development, the enhancement suggestions of its development is proposed to improve the research system.