Komunikasi Persuasif Pemerintah Nagari Sungai Pua Kepada Ninik Mamak Untuk Mencapai Pembangunan Sosial dan Ekonomi

Abstract

In achieving the desired social and economic development in rural areas in accordance with the duties and functions of the nagari (village) administration in West Sumatra to rural communities including the delivery of persuasive communication to Ninik Mamak (clan leader) in nagari (village), so that the communication message reaches, with the nagari government applying the concepts, models, plans and communication strategies. The purpose of this study is to study the communication to Ninik Mamak (Klen Leader), Nagari Community, Ninik Mamak to the Nagarinya Society to achieve social and economic development and the welfare of the Sungai Pua Nagari community. From this research, it is hoped that the benefits for the Nagari Government, Ninik Mamak in communicating messages based on the concepts, communication models, plans and communication strategies in Nagari Sungai Pua will be achieved by the social and economic welfare of their nagar communities. This type of research is a qualitative study, describing activities, phenomena relating to human relations, research data sources using secondary and primary data in the form of books, with library research techniques and data analysis techniques how to systematically compile data obtained from the field both in the form of notes and documents and data are studied and conclusions are made so that they are easily understood by the author himself and others who read them.