{"title":"Social Marketing Theory","authors":"J. French","doi":"10.1007/978-3-030-14449-4_22-1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":351247,"journal":{"name":"The Palgrave Encyclopedia of Social Marketing","volume":"6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"9","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Palgrave Encyclopedia of Social Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-030-14449-4_22-1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}