THE PHENOMENON OF ‘TRAVELOKA XPERIENCE’ FROM THE PERSPECTIVES OF ENTERTAINMENT MEDIA ENTHUSIASTS IN SURABAYA

Iin Rachmawati
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引用次数: 1

Abstract

Recently, it can be seen that there are numerous ways when it comes to go around the world or when it comes to search for entertainment. Internet has provided everything we need just for a few clicks. This article will discuss about the new phenomenon in the entertainment industry called ‘Traveloka Xperience’. By using this feature, the users can easily search for everything related to entertainment facility they want in just one application such as traveling, eating, watching movies, going to spa, and many others. Qualitative descriptive approach will be used to help finding how the interaction built between the users and the text, as well as about the influence of Traveloka Xperience towards the fast development of entertainment industry business and how their users utilize this feature to fulfill their needs in searching for alternative entertainment facility. The result shows that there are still various entertainment business chances, especially some sort of start-up business. The users of Traveloka Xperience have also considered that these kinds of tertiary experiences are becoming something they need the most.
从泗水娱乐媒体爱好者的视角看“旅行体验”现象
最近,可以看到有很多方法,当它涉及到环游世界或当它涉及到寻找娱乐。互联网提供了我们需要的一切,只需点击几下。本文将讨论娱乐行业的新现象——“旅行体验”。通过使用该功能,用户可以轻松地在一个应用程序中搜索与他们想要的娱乐设施相关的所有内容,例如旅行,吃饭,看电影,去水疗等等。定性描述的方法将被用来帮助发现用户和文本之间的互动是如何建立的,以及关于Traveloka experience对娱乐行业业务快速发展的影响,以及他们的用户如何利用这一功能来满足他们寻找替代娱乐设施的需求。结果表明,娱乐业仍然存在各种各样的商业机会,尤其是一些初创企业。Traveloka experience的用户也认为,这类三级体验正成为他们最需要的东西。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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