The Busier We are, the More We Buy: The Role of Time Pressure in Mobile Shopping

Abstract

Mobile shopping is defined as "the use of the wireless Internet service for shopping activities via a mobile device." Based on TAM (Technology Acceptance Model) and CRT (Cognitive Resource Theory), this study investigated how time pressure influenced consumers' mobile shopping intention. It was found that (1) time pressure positively affects mobile shopping intention, (2) access convenience, search convenience and transaction convenience mediates the influence of time pressure on mobile shopping intention, (3) the mediating effect of post-purchase convenience on the relationship between time pressure and mobile shopping intention is not significant. Several theoretical and managerial implications are derived from these findings.