Interior design marketing strategy using SWOT analysis

Nuraida Wahyuni, Shanti Kirana Anggraeni, Gilang Restu Saepudin
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Abstract

The Covid pandemic has been successfully overcome. Estimates of the weak world economy have also been predicted. However, it is noted that the need for housing continues to increase. Along with the increasing need for residential homes, interior design services also increased. This increase is because people need a comfortable place to live. Especially with the house offering a limited area, a compact interior design is needed. Therefore, the offer of interior design services is increasingly widespread. Warna Dipa, as one of the interior service providers, requires a marketing strategy for the company to compete with its competitors. This study aimed to obtain a marketing strategy for Warna Dipa using a SWOT analysis. This study performed direct observation on the ground and interviews with the management of Warna Dipa to collect the data. The data was collected from internal and external factors of the company. The results show tactical and development strategies for Warna Dipa. Tactical strategies include using social media to expand marketing reach, collaborate with furniture providers, and increase product prototypes.
室内设计营销策略运用SWOT分析
新冠肺炎疫情已被成功战胜。对世界经济疲软的估计也得到了预测。然而,人们注意到对住房的需求继续增加。随着住宅需求的增加,室内设计服务也增加了。这种增长是因为人们需要一个舒适的居住环境。特别是由于房屋面积有限,因此需要紧凑的室内设计。因此,室内设计服务的提供越来越普遍。Warna Dipa作为室内服务提供商之一,公司需要一个营销策略来与竞争对手竞争。本研究旨在利用SWOT分析获得瓦纳蒂帕的营销策略。本研究在实地进行了直接观察,并与瓦尔纳蒂帕的管理人员进行了访谈,以收集数据。数据收集自公司内部和外部因素。结果显示了瓦纳蒂帕的战术和发展战略。战术策略包括利用社交媒体扩大营销范围,与家具供应商合作,增加产品原型。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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