The Potential of Goat Meat Acceptance by Young Adults in South Africa

Karin Palmér, A. Naicker, U. Kolanisi
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Abstract

Recent global meat consumption trends report an increase in goat meat consumption as a protein source; however, consumption is not popular in South Africa. Despite goat meat being a nutritious and sustainable source, the willingness to consume goat meat as an acceptable protein source among young adults is not known. The study aims to explore factors that may prevent goat meat consumption and determine the potential for goat meat consumption among young adults from a rural and urban university in KwaZulu-Natal, South Africa. An online meat consumption survey was developed and disseminated through email to students (n=416). Goat meat consumption by young adults was reported to be mainly due to cultural practices. Although most of the participants consumed goat meat, the frequency of consumption was lower than that of chicken, beef and pork. Key barriers to goat meat consumption included a lack of availability, unappealing aroma and allergies. The findings indicated the potential to promote goat meat availability at retail outlets in South Africa, specifically through value-added convenience products. An integrated approach, including consumer education and the increasing availability of goat meat and value-added products, will improve the consumption of this sustainable and nutritious protein source.
南非年轻人接受山羊肉的潜力
最近的全球肉类消费趋势显示,作为蛋白质来源的山羊肉消费量有所增加;然而,消费在南非并不受欢迎。尽管山羊肉是一种营养丰富且可持续的来源,但目前尚不清楚年轻人是否愿意将山羊肉作为一种可接受的蛋白质来源。该研究旨在探索可能阻止山羊肉消费的因素,并确定来自南非夸祖鲁-纳塔尔省一所农村和城市大学的年轻人食用山羊肉的潜力。制定了一项在线肉类消费调查,并通过电子邮件发送给学生(n=416)。据报道,年轻人食用山羊肉主要是由于文化习俗。虽然大多数参与者食用山羊肉,但食用频率低于鸡肉,牛肉和猪肉。山羊肉消费的主要障碍包括缺乏可用性,不吸引人的气味和过敏。研究结果表明,在南非的零售店,特别是通过增值便利产品,有可能促进山羊肉的供应。综合方法,包括消费者教育和增加山羊肉和增值产品的供应,将改善这种可持续和营养丰富的蛋白质来源的消费。
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