КОНТЕНТ ПЛАТФОРМ: МУЛЬТИМОДАЛЬНИЙ АСПЕКТ

State and Regions. Series: Social Communications Pub Date : 2023-07-10 DOI:10.32840/cpu2219-8741/2023.2(54).11

A. Dosenko

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引用次数: 0

Abstract

The aim is to study the multimodality of the content of modern platforms that have high readability in the audience.

Research methodology. Inductive-deductive method for the formation of theoretical aspects of studying multimodality and multiplatformity; descriptive-analytical – to derive a terminological vision of the multi-platform nature of communication channels; sociological survey method for studying the opinion of the audience.

The results. Multiplatformity as a media text is described on the example of existing channels, and its properties are defined. Interest in content is described in the results of sociological research, which covered 1000 respondents of different age categories.

The article offers the author’s vision of the concept of multi-platform communication channels.

Novelty. The author offers an attempt to describe the concept of multiplatformity, which is characteristic of platform forming as a process that functions in the field of applied social and communication technologies.

Practical meaning. The author performed not only a description of the multi-platform phenomenon, but also a content analysis of the content of the platforms, for which several multi-platform channels with a high level of readability, and therefore trust, were chosen. Among: Trukha Ukraine (2.27 million readers); Ukraine online (1.45 million); Top News (1.09 million); Zelenskiy official (1.2 million), TSN News (863.7 thousand).

The results of the work can be used for teaching the educational discipline at the Internet Journalism Higher Secondary School.

Key words: platforms, multiplatformity, clickbaiting, Internet space.

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目的是研究在受众中具有高可读性的现代平台内容的多模态。研究方法。归纳演绎法为研究多模态和多平台的形成提供了理论方面的依据;描述-分析-得出通信渠道多平台性质的术语远景;社会学调查研究受众意见的方法。结果。以现有渠道为例，对多平台性作为媒介文本进行了描述，并对其属性进行了定义。对内容的兴趣在社会学研究的结果中得到了描述，该研究涵盖了1000名不同年龄类别的受访者。本文提出了作者对多平台通信渠道概念的看法。作者试图描述多平台性的概念，这是平台形成的一个特征，在应用社会和通信技术领域发挥作用。现实意义。作者不仅对多平台现象进行了描述，还对平台的内容进行了内容分析，选择了几个可读性高、值得信赖的多平台频道。其中:Trukha Ukraine(227万读者);乌克兰在线(145万);《头条新闻》(109万);泽连斯基官员(120万)，TSN新闻(863.7万)。研究结果可为网络新闻高等中学教育学科的教学提供参考。关键词:平台，多平台，点击诱饵，网络空间。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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State and Regions. Series: Social Communications

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