Pengaruh Religiusitas dan Label Halal terhadap Keputusan Pembelian Kosmetik

Abstract

This study aims to simultaneously use religiosity and halal labels on purchasing decisions for cosmetic products in the Barru district, to determine whether religiosity influences purchasing decisions for cosmetic products in the Barru district and whether halal labels influence purchasing decisions for cosmetic products in the Barru district. The population taken in this study were consumers of cosmetic products who made purchases in Barru Regency. The sampling technique in this study was determined purposively or intentionally by using a sampling quota. The sample size in this study was 30 people using multiple linear regression analysis. The results showed that: religiosity and halal label had a significant effect on the decision to purchase cosmetic products in Barru Regency, religiosity had a significant effect on decision to purchase cosmetic products in Barru Regency, the halal label had a significant effect on the decision to purchase cosmetic products in Barru Regency.