Incentive Mechanism for Mobile Crowd Sensing Using Reverse Auction Dynamic Pricing and Recent History

Jowa Yangchin, N. Marchang
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Abstract

Mobile crowd sensing is a technique that allows collection of real-time data from a large number of mobile users who carry a mobile device with sensing capabilities. It is widely used for data sensing applications, such as traffic monitoring, environmental monitoring, health and fitness, retail marketing, and emergency response. It requires individual users to perform the sensing task based on the location of the task and the user. Ensuring privacy and security of individuals and accuracy and reliability of the data collected are primary challenges in a mobile crowd sensing system. To motivate more users to collect data, it is required for the system to be built in a manner that each user is rewarded for the task done while maintaining the budget balance. As users are of heterogeneous nature, they must be rewarded for the task done based on their own true valuation of the task. The reverse auction method for mobile crowdsensing is becoming one of the widely used incentive mechanism for its choice to the mobile users, who act as the participating workers, for fixing the price for which they want to sell the sensed data. For a reverse auction system to work, it is required that there are enough users who are willing to bid in an auction round. Maintaining a participant pool with enough competition while keeping the bid values near to true values is a key challenge to be addressed. Failing to maintain enough participants can result in higher bid prices with each round and hence increasing total reward value to be distributed. This may lead to incentive explosion where the bid price is too high for the available budget. In this work, we propose a novel approach of retaining users by considering the frequency of winning and participation of users. This mechanism is built on top of RADP-VPC which is reverse auction mechanism based on reverse- auction with dynamic pricing with virtual participation credit. The experimental results show that the proposed approach using participation history for each user performs better than RADP-VPC in terms of retaining users and incentive explosion.
基于反向拍卖动态定价和近期历史的移动人群感知激励机制
移动人群传感是一种允许从携带具有传感功能的移动设备的大量移动用户收集实时数据的技术。它被广泛用于数据传感应用,如交通监测、环境监测、健康和健身、零售营销和应急响应。它要求单个用户根据任务和用户的位置执行传感任务。确保个人的隐私和安全以及所收集数据的准确性和可靠性是移动人群传感系统面临的主要挑战。为了激励更多的用户收集数据,需要以这样一种方式构建系统,即在保持预算平衡的同时,每个用户都能因完成任务而获得奖励。由于用户具有异构性,因此必须根据他们自己对任务的真实评价来奖励他们完成的任务。移动众测的反向拍卖方式正成为一种广泛使用的激励机制,移动用户作为参与的劳动者,通过选择来确定他们想要出售感知数据的价格。为了使反向拍卖系统发挥作用,需要有足够多的用户愿意在一轮拍卖中出价。在保持投标价值接近真实价值的同时,保持足够竞争的参与者池是需要解决的关键挑战。如果不能维持足够的参与者,每一轮的出价就会更高,从而增加分配的总奖励价值。这可能会导致激励爆炸,投标价格过高的可用预算。在这项工作中,我们提出了一种通过考虑获胜频率和用户参与来保留用户的新方法。该机制建立在RADP-VPC的基础上,RADP-VPC是一种基于反向拍卖的动态定价、虚拟参与信用的反向拍卖机制。实验结果表明,该方法在保留用户和激励爆炸方面优于RADP-VPC。
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