On prophesying online gamer departure

Abstract

The ability to predict a gamer's departure is coveted by the MMORPG industry as it allows the game operators to target their resources on keeping subscribers motivated and to benefit from these loyal customers, not only financially, but also in terms of the improvement of current games and the design of future ones. To this end, we hope that our scheme will prove helpful to operators, as well as gamers who may enjoy a better gaming environment because of it.