The Influence E-Service Quality and Complain Handling BSI Mobile on Customer Satisfaction

Bella Shafiera Anandita, Agus Rahayu, P. Dirgantari
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Abstract

This study aims for know the influence of e-service quality and complaint handling of BSI Mobile banking on satisfaction office BSI customers Asia Afrika branch, Bandung. Type research conducted is study associative causal. This study conducted at Bank BSI Asia Afrika branch which is located at JL. Asia Afrika No. 107, City of Bandung. Data used in study this is the primary data collected through questionnaire. The sample used in study this are 30 customers of BSI Asia Africa. Deep data analysis techniques study this is analysis multiple linear regression with use IBM SPSS version 25 software assistance. Research results this disclose that good in a manner Partial nor simultaneous there is positive and significant influence from e-service quality and complaint handling on satisfaction customers of Bank BSI Asia Afrika branch, Bandung.
电子服务质量和BSI移动投诉处理对顾客满意度的影响
本研究旨在了解BSI移动银行的电子服务质量和投诉处理对BSI万隆亚洲非洲分行客户满意度的影响。进行的类型研究是研究关联因果关系。这项研究是在位于JL的BSI银行亚洲非洲分行进行的。亚非第107号,万隆市。研究中使用的数据这是通过问卷调查收集的主要数据。本研究中使用的样本是BSI亚洲非洲的30个客户。深度数据分析技术研究这是利用IBM SPSS 25版软件辅助分析多元线性回归。研究结果表明,电子服务质量和投诉处理对万隆BSI亚洲非洲分行客户满意度有部分或同时的正向显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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