The Perceptions of Women Tailor Owners Regarding Factors That Can Increase Business Success

Abstract

. In general, the efforts carried out by women in the creative industry are starting from weavers, sewing children or in managing businesses. Another reason is that the business of becoming a weaver, sewing, embroidery, embroidery, knitting and so on can be done at home because the majority of the time for doing business is done at home so many are done by women. Initially this business was mostly done as a side business and later became an entrepreneur. This is one of the reasons why the majority of businesses are carried out by women. Design/methodology/approach –Using confirmatory factor analysis and structural equation modelling (SPSS Version 16), responses from 148 148 owners of female tailors in Payakumbuh City, proposed research framework were analyzed and validated. The results values for the construct perception of the owner of the female tailor regarding human background, human capital, and female characteristics having relationship with an average value of 15.38%, 15.63% and 14.95%. While the perception of the owner of the female tailor in Payakumbuh regarding motivation is in the agree category with an average value of 17.20%. The implication is for women tailor owners in Payakumbuh City to pay more attention to family background, human capital, women's characteristics, and motivation to improve and strengthen the economy of each family.