A Newspaper for Tibet: Babu Tharchin and the ‘Tibet Mirror’ (Yul phyogs so so’i gsar ‘gyur me long, 1925–1963) from Kalimpong

Anna Sawerthal
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引用次数: 2

Abstract

newspapers in the Tibetan language. Differing from its precursors, Melong was not envisioned mainly as a medium to propagate religious content (as Christian missionaries had done) or political propaganda (as Republicans in China had done). Melong’s editor-in-chief Tharchin attributed special value to the newspaper: as a medium of an active public of a nation state. 2 After a concise history of mediated communication on the Tibetan plateau with a focus on printed media, the production environment of Melong’s print shop ‘Tibet Mirror Press’ in Kalimpong is examined. Here, Tharchin, with his workshop, is identified as one of the first commercial print-publishers for the Tibetan language. His partly commercial outlook gave way to a new agency of mass audiences, in theory levelling people as equal potential customers and disregarding traditional sociocultural hierarchies. 3 A detailed content analysis of editorial comments published in the newspaper underlines this trend. The same data gives insight into how Tibet as a nation state was imagined within Melong, while appropriating content in language and style for specific communicative protocols established amongst Tibetan-language speakers. Five case studies based on the general content of the newspaper further highlight the strategies used to help understand foreign concepts, whilst changing the newspaper in the process. These are: religion (Christianity), knowledge production (discourses on the shape of the earth), world politics (coverage of the Second World War), economics (advertisements) and time (the newspaper as prophecy). 4 On the one hand, the study investigates transformation processes of the participating community, Tibet. On the other hand, it investigates how, in the process, the global product newspaper was adapted to a Tibetan-speaking audience, analysing transformation processes of the newspaper genre. Due to the state of available source material, the study focuses on the imaginations of Tibet within the contents of the newspaper and thus combines Benedict Anderson’s theses of ‘imagined communities’ with a transcultural approach.
藏文报纸。与它的前身不同的是,美龙并不是主要被设想为传播宗教内容(如基督教传教士所做的那样)或政治宣传(如中国的共和党所做的那样)的媒介。《美龙》总编辑塔钦认为这份报纸具有特殊的价值:作为一个民族国家活跃公众的媒介。在以印刷媒体为重点,对西藏高原媒介传播的简明历史进行了研究之后,本文考察了梅龙在噶伦堡的印刷店“西藏镜报出版社”的生产环境。在这里,Tharchin和他的工作室被认为是最早的藏语商业印刷出版商之一。他的部分商业观点让位于一种新的大众受众机构,从理论上讲,人们被视为平等的潜在客户,无视传统的社会文化等级。对报纸上发表的社论的详细内容分析强调了这一趋势。同样的数据让我们深入了解了西藏作为一个民族国家是如何在梅龙内部被想象出来的,同时在语言和风格上挪用了藏语使用者之间建立的特定交流协议的内容。基于报纸的一般内容的五个案例研究进一步突出了用于帮助理解外国概念的策略,同时在此过程中改变了报纸。它们是:宗教(基督教)、知识生产(关于地球形状的论述)、世界政治(关于第二次世界大战的报道)、经济(广告)和时间(作为预言的报纸)。4一方面,研究考察了西藏参与社区的转型过程。另一方面,研究在此过程中,全球产品报纸是如何适应藏语读者的,分析了报纸类型的转变过程。由于可获得的原始材料的状态,研究集中在西藏的想象在报纸的内容,从而结合本尼迪克特·安德森的“想象的社区”的论点与跨文化的方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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