Considering National Features in Successful Cultural Diversity Management and Cross-Cultural Communication

Abstract

At the age of global business and globalizing system of education we believe that along with learning cultures awareness of national features undoubtedly helps to communicate interculturally.In the article we are going to highlight the necessity to manage cultural diversity, to distinguish the major Russian national characteristics which need to be taken into account while communicating across cultures, to emphasize how important is to consider national features in successful cultural diversity management.