Priority investment components of emotional intelligence effective on marketing with AHP method

Abstract

This study investigates the priority components of emotional intelligence effective on marketing. It uses the approach of paired comparison. The data for this research was obtained through the use of a questionnaire eliciting information on the priority components of emotional intelligence that are effective on marketing. The research area was small and medium enterprises in industrial zones in Iran and they were assessed via the approach of paired comparison. Results indicate that the empathy component is the most important factor.