Game Simulation of the Choice of Strategy for the Development of the System of Points of Delivery of Orders of Internet Stores

Abstract

The article focuses on the problem of choosing the optimal strategy for the development of the system of Internet order pick–up points in the context of the dynamics of solvent demand and competition of Internet stores for the market of consumer goods. A game model of the situation of choosing a strategy for the development of a system of base-level delivery points is constructed, which allows quantifying the usefulness of each of the strategies in accordance with the possible values of the number of orders and the value of the average check. From a mathematical point of view, the constructed game model belongs to the class of games with a generalized player «Nature». A study of the game model of choosing a strategy for the development of the system of order pick-up points of Internet stores based on the use of several criteria used in information situations of complete uncertainty. The obtained results of game modeling have received a meaningful interpretation in terms of the economic situation under consideration. From a methodological point of view, the constructed game model can be used as a new component of the content of applied mathematical training of a graduate of the University of Economics.