The reinvention of video games and new forms of consumption in lockdown times. The case of Fortnite

Abstract

The purpose of this study is to analyze how the video game industry has reinvented the way entertainment content is consumed during the lockdown; specifically, we will study the case of Fortnite. The methodological approach is qualitative, supported by content analysis and discourse analysis of Spanish digital media articles and news. The results reveal three elements that favour innovation in the video game industry: the development of novel content, in-game events, and added value in the players' experience.