‘Do the Right Thing’ for Whom? An Experiment on Ingroup Favouritism, Group Assorting and Moral Suasion

Abstract

In this paper we investigate the effect of moral suasion on ingroup favouritism. We report a well-powered, pre-registered, two-stage 2x2 mixed-design experiment. In the first stage, groups are formed on the basis of how participants answer to a set of questions, concerning non-morally relevant issues in one treatment (assortativity on non-moral preferences), and morally relevant issues in another treatment (assortativity on moral preferences). In the second stage, participants choose how to split a given amount of money between participants of their own group and participants of the other group, first in the baseline setting and then in a setting where they are told to do what they believe to be morally right (moral suasion). Our main results are: (i) in the baseline, participants tend to favour their own group to a greater extent when groups are assorted according to moral preferences, compared to when they are assorted according to non-moral preferences; (ii) the net effect of moral suasion is to decrease ingroup favouritism, but there is also a non-negligible proportion of participants for whom moral suasion increases ingroup favouritism; (iii) the effect of moral suasion is substantially stable across group assortativity and four pre-registered individual characteristics (gender, political orientation, religiosity, pro-life vs pro-choice ethical convictions).