Psychological keys to success in MAR systems

Abstract

Imagine a significant improvement in understanding user response to your application. This tutorial examines psychological considerations in developing and deploying MAR applications to help improve your understanding of key psychological factors in technological development. Successful MAR applications will be those that take advantage of the inherent way our brains process information in this new environment. This panel provides a one half-day session where media-focused psychology is explored at a basic level with numerous illustrations, examples, and techniques to ensure that the MAR application has a strong technology-mind interface. The purpose of this tutorial is to help define the role psychological research and theories play in the successful development and deployment of commercial MAR applications. It contains four major sections of study for session participants. The first three are: 1) cognitive science, 2) psychological design, and 3) narrative transportation theory for applications. There is considerable research in user experience (UX), and there are many lessons to be learned as MAR technology moves into the mainstream. Each section deconstructs core foundational components in the understanding of user-experience (UX) with regard to new interactive technologies. The final section ties the first three sections together and provides practical tips and techniques to help MAR researchers and practitioners take the psychological sciences into their labs, design, and development shops. Throughout this tutorial, attendees will view various examples of each of the topics, as well as be exposed to a variety of similarities and differences in cognitive interpretation of object and environment design. By the end of this session, attendees will have a better understanding of how to design for diverse end-users, as well as how to capture and hold end-user attention for the ultimate purpose of engagement and immersion.