Turbulence Business Environment: Case Soft Drinks Sector (Turbulencia Empresarial En Colombia: Caso Sector Bebidas No Alcohólicas)

Universidad del Rosario Business School Research Paper Series Pub Date : 2010-11-07 DOI:10.2139/SSRN.1704628

Hugo Alberto Rivera Rodríguez, C. Giraldo, Juan Carlos Galeano, Tirza Isabel Suarez Mercado

引用次数: 1

Abstract

The paper presents strategic analysis of the soft drinks sector in Colombia, including a study of turbulence business environment, analysis of market forces, study of competitors and strategic crowding.

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动荡的商业环境:Case软饮料行业(哥伦比亚:Caso行业Bebidas No Alcohólicas)

本文提出了哥伦比亚软饮料行业的战略分析，包括对动荡商业环境的研究，对市场力量的分析，对竞争对手和战略拥挤的研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Universidad del Rosario Business School Research Paper Series

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