THE ROLE OF CONSUMER TRUST IN MEDIATING WEBSITE QUALITY TO THE PURCHASE INTENTION ON ZILINGO ONLINE SHOP SITE IN BANDAR LAMPUNG

Abstract

The method used uses a qualitative approach to the type o f action research research. There are five stages in the research that begin the diagnosis stage, the planning, implementation, evaluation and learning stages. At the stage o f the action in the form o f creating a Facebook page fo r Galonggong craftsman marketing activities with the name " Galonggong Tasik Village Crafts " and the user name is @ kerajinangalonggong.taslk. As fo r the results o f an evaluation o f the design o f Facebook-based social media development in supporting the marketing activities o f agricultural equipment craftsmen in the village o f Galonggong Tasikmalaya in the form o f a Facebook page with the name "Handicraft Kampong Galonggong Tasik" that this page has been assessed and received very well by the craftsmen and said to have been suitable fo r use in the marketing o f products from the agricultural tools o f the village o f Galonggong Tasikmalaya.