Trends in Mass Media Education in the Age of Media Convergence: Preparing Students for Careers in a Converging News Environment

Abstract

This study provides a nationwide examination of the opinions of both mass communications educators and television news professionals regarding media convergence, specifically focusing on how students should prepare for a career in mass communications in a converging media environment. Data revealed that more than eight of ten educators and eight of ten news directors practice/teach convergence in some manner. Both educators and news directors stressed the importance of basic writing skills over media convergence skills.